The influence of product information, advertising message, framing effects purchase intention for female consumers –the example of fashion industry in Kaohsiung
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 99 === Advertising is one of the tools for manufacturers to influence consumer buying behavior. In the current fierce market competition, manufacturers are doing their best to have effective advertising strategies. Especially in today's advanced media platform,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99677311150502902849 |