How Perceived Value Drives Customers to Purchase Brand Sneakers－An Empirical Study of Teenagers.
碩士 === 高苑科技大學 === 經營管理研究所 === 99 === Abstract The purpose of this study is to develop a customer’s selection model under the drive of the perceived value. First, the proposed model adopts the Delphi Method to identify suitable aspects and criteria to evaluate the customer’s purchase of brand sne...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71457561640303274879 |