A Case of Study for Consumer Behavior on Bicycle Purchasing - A Sample of Cyclists in The Kaohsiung Area

碩士 === 高苑科技大學 === 經營管理研究所 === 99 === The purpose of this study is to find out whether the bicycle riders, who live in Kaohsiung City, under different usages of their bikes, would have different preferences toward brand names, special requirements, as well as whether population statistics variations...

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Bibliographic Details
Main Authors: Wu Gou-Ying, 吳國英
Other Authors: Shien Kuo-rong
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/84258261973660326470