The Effects of Psychology and Society on The Purchase Intention for Financial Instruments – A Case Study of The Elderly
碩士 === 龍華科技大學 === 商學與管理研究所 === 99 === The main purpose of this thesis is to study the elder population’s preference and purchase intention on financial product, from the aspects of both psychology and sociology. The questionnaires for this study obtained 219 effective samples, using Cronbach’ , Fact...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19195542477925183774 |