A Study on the Relationships among Enterprise Image, Service Quality and Customers Repurchase Intentions：Taking “C” Insurance Company as an Example
碩士 === 龍華科技大學 === 商學與管理研究所 === 99 === The purpose of this research is to investigate how corporate image and service quality affect the willingness of repurchase. Questionnaire survey was used and 300 customers, living in Wanhua District, Taipei City, of “C” insurance company was approached. The que...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98152887459265325546 |