The Influence of Mobile Telecommunication Operator’s Smart Phone Marketing Mix and Service Quality on Consumer’s Purchase Intention
碩士 === 嶺東科技大學 === 經營管理研究所 === 99 === This study is Influence of Mobile telecommunication Operator’s Smart Phone marketing Mix and Service Quality on Consumer’s Purchase Intention. Reads the marketing combination take two constructions (product, price,place , promotion) with the service quality...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33694795093770095797 |