The Influence of Mobile Telecommunication Operator’s Smart Phone Marketing Mix and Service Quality on Consumer’s Purchase Intention
碩士 === 嶺東科技大學 === 經營管理研究所 === 99 === This study is Influence of Mobile telecommunication Operator’s Smart Phone marketing Mix and Service Quality on Consumer’s Purchase Intention. Reads the marketing combination take two constructions (product, price,place , promotion) with the service quality...
Main Authors: | Chi-Chih Hsu, 許啟志 |
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Other Authors: | Cheng-Yuan Hu |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/33694795093770095797 |
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