The Study of the Relationships among Experiential Marketing, Experiential Value, Brand Equity and Loyalty：A Case Study of MUJI
碩士 === 康寧大學 === 國際企業管理研究所 === 99 === In recent years, national income increases and rising quality of life, more and more brands of home life listed in Taiwan. The overall industrial markets become increasingly active. As we are entering the experiential economy era, the elements consumer spending c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97727448417179941109 |