The Study of Mobile Phone brand image, Brand Value and Purchase Intentions of consumers.
碩士 === 康寧大學 === 國際企業管理研究所 === 99 === The Study of Mobile Phone Brand Image, Brand Value and Purchase Intentions of Consumers. Student：Student: Chu-Hsiang Hung Advisor：Dr. Chih-Yu Wang Department of International Business Administration University of Kang Ning Abstract The study sample...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66470495068697573145 |