The Relational Bonds and Relationship Quality on Customer Loyalty：A Study in First Commercial Bank
碩士 === 康寧大學 === 國際企業管理研究所 === 99 === Recently Relational Bonds is fully utilized in service industry.It is hard to measure the quality of service, but Berry (1993) indicted that Relational Bonds can overcome invisibility of service. However, for heavy duty mechanic service industry, there are little...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65150991392190860630 |