Profiling the motive of purchasing, personality, lifestyle and the influence on innovative product consumption behavior --- A case study of mobile phone
碩士 === 立德大學 === 生產事業管理研究所 === 99 === This study aims to explore the motivation of young people on the phone with the behavior of consumers of innovative products, expectations of the industry can help in marketing practice. In this study, high school students in Changhua County, as the sampling obje...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12271869184427506822 |