Using Kano’s Model to Explore the Elements of Experiential Marketing on Theme Restaurants
碩士 === 康寧大學 === 生產事業管理研究所 === 99 === In recent years, along with economic and personal income growth of Taiwan, the public not only value the effectiveness of service function but also its hedonic and pleasant aspects. Therefore, useing“Experiential Marketing”to attract consumers will become the tre...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27436328655637592347 |