A Study on Relationship Between Consumer Characteristics under the M-Shaped Society and Internet Shopping Intention

碩士 === 康寧大學 === 生產事業管理研究所 === 99 === In Taiwan recently, the popularization of internet promotes the development of E-Commerce. However, Internet shopping is also a kind of E-Commerce. The successful key factor of the management of the network store is a special feature promoting the consumer&a...

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Bibliographic Details
Main Authors: Hsin-Hung Lin, 林信宏
Other Authors: Tien-Kuo Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23634072562173315851