The Study on Cultural Creative for the Marketing Strategy of Traditional Industries -A Case of the Incense Art Cultural Park in Singang

碩士 === 康寧大學 === 資訊傳播研究所 === 99 === Culture-creative industry has been widely accepted as the dynamic to implement next wave of economic growth after the turbulent financial crisis in late 2008.The Legislative Yuan legislated the Creative Industry Development Act into Law in January 2010 as an effort...

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Bibliographic Details
Main Authors: Shu-Chun Chao, 趙淑君
Other Authors: Cheng-Ming Yang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/70416555120869030661