Evaluations of Branding Alliances between Product Fit and Brand Fit
碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === In view of facts from previous studied concerning variables affecting brand alliances, certain points of study like the relationship between brand fit and product fit was not clearly define nor given much emphasis. Adding to that, its disparity in the means of me...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/15050515549983120652 |