How tourists’ perceptions on the role of a tour leader in the service encounter stage affect the outcomes on the post-purchase stage.
碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === Nowadays people work hard and expect a high quality of life, so they arrange some activities for their leisure time. As living standards rise, people travel abroad to enjoy the holidays. Most people arrange the foreign travel arrangements through travel agencies,...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/94770888603044208728 |