A Study on the Relationship of Contents and Determinants of Product Innovativeness, Market Orientation, Product Advantage and Marketing Capabilities on New Product Development Performance
碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === Enterprises in the competitive global market have to face uncertainties coming from competitors and technical aspects. In order to grasp competitive advantages in a rapidly changing market, companies have to take the initiative to observe the market trends and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08490492207739924120 |