The Influences of Brand Innovation on Purchase Attitude and Purchase Intention: The Moderating Effects of Brand Involvement
碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === In view of the brand innovation researches were usually undertook about competitive advantage from the enterprise level, or enhances the brand equity as a starting point. They were less involved attitude or intention of consumers. Brand innovation of this study w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37710063173372311252 |