The Research of Online Games and Web Games'' Market Segmentation and Marketing Strategy

碩士 === 銘傳大學 === 企業管理學系碩士班 === 99 === As the major telecom companies continue to expand the bandwidth and low-cost computer trend, more and more people use the internet. Computer games develop from stand-alone to multiplayer, the internet makes players to break through space and time constrai...

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Bibliographic Details
Main Authors: Chia-Ying Lin, 林佳穎
Other Authors: Yi-Chin Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/77576151662240401121