On the Study of Goal Framing Effect Influencing the Purchasing Willingness of Internet Life Consumers.

碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 99 === In a modern society, efficiency for everything, so, the internet shopping has become the mainstream of purchasing life insurance policy. To build the public key infrastructure ( PKI ) will more help to sell internet insurance business, hence, life insurance...

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Bibliographic Details
Main Authors: Jie-Ru Lin, 林婕如
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/91383450501519670226