The Construction of an Evaluation Model of Product Consumption Value ─ Using Food Blender as an Example
碩士 === 銘傳大學 === 商品設計學系碩士班 === 99 === Consumers used to choose products according to their prices and functions in the past. As the time changes, consumers’ expectations are more diversified and complicated. Sheth et al. (1991) proposed the theory of consumption value, indicating consumers are making...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dhr788 |