Does Franchisor’s Relationship Behaviors Really Matter in Franchisees’Trust and Commitment Toward Franchisor?
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 99 === Chain operation can be defined as part of the vertical marketing system (VMS), which can gain the economical benefits similar to what the economics of scales can achieve. Consequently, the franchising system becomes one of the most influential methods to manip...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61267689715536247213 |