The Influences of Endorsement Advertising’s Message Strategy on Communication Effects of Advertising ─ An Example of Foreign Language’ Film Trailer
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === This study is a case analysis of the communication effect of advertising messages on foreign language film trailers. It measured by the consumer through advertising effectiveness. That can understand the impact of the movie trailers. Endorsement Advertising’s pre...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21385718417367647950 |