The Study on the Corporate Image of CHIMEI Group: United Daily News 2006-2010
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === This study took CHIMEI Group as the research objects, based the agenda setting theory and framework theoretical. By using content analysis to establish corporate image categories, this study analyzed the reports of United Daily News from 2006 to 2010 to summarize...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04011124319586086330 |