Application and Effect of IMC on Cultural and Creative Industries: A Case Study in Red House
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 99 === The cultural and creative industry is a new thought under the globalization tidal current and a history culture essence preservation. By way of modernized management pattern and trend of literary and artistic thought creation, it develops a set of activa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37360368838402104479 |