A Study of Cinema and City Brand Marketing: The Case of Taipei City.
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === In the past, cinema production is not for city marketing. When the local government began to assist cinema production actively, those could promote the city and attract international movie production through the cinema images, and then bring the economic b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90550893546726867298 |