The Effects of Brand Image, Brand Loyalty, and Promotion on Purchase Motives and Purchase Intention ---A Comparision of SPEEDO and OLYMATE
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === Brand equity can be measured by perceived quality, brand loyalty, brand awareness brand image and brand association. When consumers expect the high value from the brand, they are willing to pay higher price. Customers base brand equity and point out that the va...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30705492508530996914 |