News or Advertising: An Analysis of Consumer News based on Hierarchy of Influences Model
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 99 === In the past, the consumer news’ related research was concentrated in news and advertising. The line between news and advertising has become increasingly blurred. As consumer news which deeply affect close to the media organizations’ interests and in ways of pr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23430877132024227066 |