| Summary: | 碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 99 === In the past, the consumer news’ related research was concentrated in news and advertising. The line between news and advertising has become increasingly blurred. As consumer news which deeply affect close to the media organizations’ interests and in ways of product placement in new. We should pay more attention to consumer news-like advertisement and distinguish "false news" and "real news".
This research introduced Shoemaker and Reese’s (1991,1996) "Hierarchy of Influences Model ",which raised five of news production flow concepts for the media production processes. This research interviewed those reporters and managers of four main newspapers. To discuss what are today’s consumer news production systems? What influences the process? Why consumer news was look like advertising? And to clarify excluding the product placement, what are the factors, because the consumer news cannot tell from news or advertising.
In addition to market impact on the news media production processes, this research tried to discuss why consumer news was look like advertising, and form those points, including sources, public relations strategy, internal and external pressure and the press itself and the reader requirement.
This research found impact on consumer news production processes are individual level, media routines level, and extra media level which including sources he reader requirement. Through this new attempt, this research could provide academic, a different way of thinking consumer news production processes; and help to journalists face their work, could make appropriate professional judgments.
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