Exploring the Strategies of Taiwan International MICE Market Development by Scenario Analysis
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 99 === This research examines the strategies of, opportunities for, and threats to Taiwan''s international MICE market development, based on three scenarios involving market growth, stagnation, and decline. Using the methodology of purposive and snow...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55316554646607492905 |