The Reaction and Strategy of Travel Agency toward Implementing Airlines Zero Commission Policy

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 99 === In the tourism industry, the business relationship between Airlines and Travel Agents is closely related. Travel agents have always played an important role as a medium between customers and tourism suppliers in the marketing of tourism. Due to development o...

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Bibliographic Details
Main Authors: Yu-Chi Wang, 王玉琪
Other Authors: Chih-Fu Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/43349434375004722036