A Study on The Customer Service Quality, Relationship Quality and Loyalty for Fireworks Festival PengHu 2010

碩士 === 明道大學 === 產業創新與經營學系碩士班 === 99 === This study aimed to investigate the Fireworks Festival PengHu 2010, the background variables differences of tourists in the service quality, relationship quality and customer loyalty. The statistical analysis: 1. different gender in the service quality and rel...

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Bibliographic Details
Main Authors: Yu-chen Chang, 張宇塵
Other Authors: Zen-pin Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/79968467689366462694