Effect of customer satisfaction, customer loyalty and relative antecedents on group purchasing

碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 99 === Online group purchasing grows very fast and has become a trend of e-commerce in Taiwan. Not only the consumers are very interested in but also the supplers would like to start the business and create more profit from the new modle. The competition between...

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Bibliographic Details
Main Author: 楊雅婷
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/24291774642246636146