The determinants of overseas marketing strategy in Taiwan FDI manufacturing industry

The determinants of overseas marketing strategy in Taiwan FDI manufacturing industry

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碩士 === 國立政治大學 === 行政管理碩士學程 === 99 === The overseas marketing strategy can affect firm’s performance. The main purpose of this study is to explore the determinants of overseas marketing strategy. Using data from the Ministry of Foreign Affairs’ 2007 survey of foreign investment in manufacturing, this...

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Bibliographic Details
Main Author: 李率慧
Other Authors: 翁永和
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/03584430933262755831

Internet

http://ndltd.ncl.edu.tw/handle/03584430933262755831

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