A study on consumer durables innovation diffusion dominant factors - based on Apple iPad

碩士 === 國立政治大學 === 國際經營與貿易研究所 === 99 === Global technical industry booms, especially the “consuming durable,” or the so-called “technical products” evolves fast. After new products are launched, the innovation diffusing and generally accepted procedure starts. Among the same technical items, there is...

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Bibliographic Details
Main Author: 呂政霖
Other Authors: 陳建維
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/41649393590581045669