An examination of channel strategies in North America –the case of a Taiwanese PC enclosure company
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === Small- and medium-sized enterprises (SMEs), in contrast to large multinational corporations, often lack the financial resources, exposure, and expertise in product distribution channel management. When entering a foreign market, SMEs often have to rely hea...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56052404878184299374 |