The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
碩士 === 國立政治大學 === 廣告研究所 === 99
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Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/91405604470241238619 |