The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.

The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.

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碩士 === 國立政治大學 === 廣告研究所 === 99

Bibliographic Details
Main Author: 蕭珮妤
Other Authors: 賴建都
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/91405604470241238619
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spelling ndltd-TW-099NCCU54710152015-10-23T06:50:31Z http://ndltd.ncl.edu.tw/handle/91405604470241238619 The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum. 網路口碑訊息面向、訊息價值與產品涉入對說服效果影響之研究-以網路論壇為例 蕭珮妤 碩士 國立政治大學 廣告研究所 99 賴建都 學位論文 ; thesis 137 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告研究所 === 99
author2 賴建都
author_facet 賴建都
蕭珮妤
author 蕭珮妤
spellingShingle 蕭珮妤
The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
author_sort 蕭珮妤
title The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
title_short The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
title_full The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
title_fullStr The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
title_full_unstemmed The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
title_sort persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum.
url http://ndltd.ncl.edu.tw/handle/91405604470241238619
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