The Impacts of Viral Marketing on Virtual Community
碩士 === 國立中興大學 === 企業管理學系所 === 99 === Web2.0 as new generation of Internet brings three different aspects of marketing: innovative forms of media, centralizing environment of community and viral marketing concept. Because of the spirit of participation and sharing, users become more closely and gener...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66092767032773384390 |