The Development of Core Competence: Make or Alliance?

碩士 === 國立中興大學 === 企業管理學系所 === 99 === In recent year, there are more people who go sporting, and the professional race also become much popular . Therefore, this trend make a lot of sport marketing companies to have chance to grow up. However, many sport marketing companies held various activities or...

Full description

Bibliographic Details
Main Authors: Heng-Yuan Chen, 陳亨遠
Other Authors: 邱奕嘉
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/9g3bp6