The Construction of Consumers’ Acceptance Model on Location-Based Services: The Integrated Technology Acceptance Model Perspective

碩士 === 中興大學 === 企業管理學系所 === 99 === In recent years, because of the advances in information technology, mobile phones have much more different functions. Location-based services combines geography positioning, provides consumers immediate information. Location-based services in Taiwan market is still...

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Bibliographic Details
Main Authors: Shin-Rong Liou, 劉欣容
Other Authors: Ku-Ho Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/94919978056730362983