A study of Branding Globalization Management
碩士 === 國立中興大學 === 科技管理研究所 === 99 === Since 1980, Taiwan has achieved outstanding success in the OEM/ODM business. It also made Taiwan economic development. But facing the threat of severe global manufacturing competition and the Asia fast growing market .To build an own brand becomes an important...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52061904689864133483 |