The Study of Exploring Consumers’ Intention to Use Smartphone: The Case of Apple iPhone

碩士 === 國立中興大學 === 科技管理研究所 === 99 === The prevalence of mobile phones in people’s lives and the rapid development of technology stimulate the evolution of mobile phone products, and therefore the smartphone, which combines ordinary mobile phone and personal digital assistant (PDA), was born. The...

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Bibliographic Details
Main Authors: Yu-Shan Lin, 林郁珊
Other Authors: Chien-Ta Ho
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/cr882z