The affects of Retail store functions and customer characteristic on impulse buying behavior

碩士 === 國立中興大學 === 科技管理研究所 === 99 === Retail Trade is an importance of Thai societies and it has high continuously rising competition. Investors or retailers always utilize the best strategies to grasp market share. The factors of retail multi-store that related between retail store environm...

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Bibliographic Details
Main Authors: Wantachai SuriyaAmornchai, 蔡天寶
Other Authors: Ying-Jiun Hsieh
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/76090793482608606931