Consumer Response Intention and Purchase Intention to Mobile Advertisements: The Impact of Advertisement Channel and Design element on Perceives Perceptions
碩士 === 國立中興大學 === 科技管理研究所 === 99 === In this decade, advertisements starting show up in your mobile phone. With the growth of penetration of mobile phone, mobile advertising became an important marketing tool. Except traditional mobile messaging advertisement such as SMS, MMS, as the development of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9a6cap |