An analysis of channel power for buying group

碩士 === 國立中興大學 === 行銷學系所 === 99 === Retailers in Taiwan are under an intense competition with others in the same trade, not to mention the fact that large-scale syndicates often deprive them of their profit foundation with the predominance in capital and scale economy. Luckily, the group purchase pa...

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Bibliographic Details
Main Authors: Yu-Chun Liu, 劉育君
Other Authors: Ming-Chih Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/88147876729680288970