The Empirical Study of Antecedent Factors Influencing on Mobile Phone Users’ Intentions to Use 3G Mobile Internet Service

碩士 === 中興大學 === 行銷學系所 === 99 === In view of Taiwan’s 3G mobile internet service market environment having much more improvement than the past, this study tries to use the point of marketing view to address the antecedent factors influencing on mobile phone users’ intentions to use 3G mobile internet...

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Bibliographic Details
Main Authors: Chun-Ju Chang, 張君如
Other Authors: 吳志文 博士
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/29783371440020317343