Customers'' choice behaviors on Freshness Pricing: the Case of Milk in a Supermarket

碩士 === 國立中興大學 === 行銷學系所 === 99 === Fresh product freshness and price changes related to consumer demand rate.As time passes, the freshness of the product decreasing day by day, for different types of consumers, the freshness of products in different can be regarded asdifferent products. For the reta...

Full description

Bibliographic Details
Main Authors: Ching-Chia Tsai, 蔡靜嘉
Other Authors: Jiana-Fu Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/564juk