E-marketplace outsourcing decision by segments
碩士 === 國立中興大學 === 行銷學系所 === 99 === This research aims to develop a segmentation model to analyze Chinese manufacturers’ e-marketplace outsourcing behavior and decisions by segments. Two main outsourcing theories transaction cost economics (TCE) and resource based view (RBV) are integrated into our s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44824189376249951914 |