The Study of Vietnamese restaurant’ consumer behavior - Store image, customer satisfaction, customer loyalty and purchase intention applications

碩士 === 中興大學 === 行銷學系所 === 99 === Currently, exoticism cuisine restaurants in the Taiwan are filled, that indicates the exoticism cuisine has been accepted by the masses. Taiwan society is just like a melter that accepted all kinds of exotic food and become a part of life. In this study, the object r...

Full description

Bibliographic Details
Main Authors: Tran Huy San, 陳輝山
Other Authors: Jing Shing Ho
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/19002868706139321546